Variety · Picual
Picual olive oil, private label.
Robust, high in polyphenols and remarkably stable — Picual is Spain’s most-planted olive and the natural choice for a bold, health-forward, export-ready brand.
What Picual tastes like
Picual is the powerhouse. Expect a green, assertive oil with notes of fig leaf, tomato plant and fresh wood, a pronounced bitterness and a real peppery kick at the back of the throat — the sign of a young, healthy oil. It accounts for roughly half of Spain’s production and dominates the province of Jaén.
Why brands choose it
- High polyphenols — supports a “rich in antioxidants” health positioning, and an EU health claim when thresholds are met.
- Excellent stability — high oleic acid means longer shelf life, ideal for export and distant markets.
- Bold, memorable flavour — stands up to strong dishes and stands out on a tasting panel.
- Great value at scale — abundant supply keeps pricing competitive for larger runs.
If Arbequina is the easy introduction, Picual is the statement. Many brands run both — a bold Picual and a soft Arbequina — to cover the whole shelf. It’s available standard, early-harvest, organic or PDO (Sierra de Segura, Sierra Mágina).
Part of our Andalusian sourcing range. Technical sheets and organoleptic analyses available on request. See the full private label process.
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