For investors & builders

Enter olive oil with an operator on the ground.

You are evaluating a category, not a product. Olive oil rewards patient operators and punishes tourists — and the difference is almost entirely in what you know before you commit capital.

What the category actually looks like

A market where most of the supply base loses money.

Spanish olive oil in 2026 is not a simple growth story. AEMO puts more than 75% of Spanish grove surface at or below the cost of production, while output stays near record levels. Both facts are true at once, and anyone pitching you the category without explaining that is not looking closely.

Structure
Surface and volume are not the same industry
Traditional groves cover most of the land and yield least per hectare. Hedge and intensive cover far less and fill most of the tanks. Averages across the two mislead every model built on them.
Cycle
Prices move on expectation, not only supply
Origin prices ran near €7 per kilo in the 2023-24 drought and €3.42–3.57 last July. A thesis built on either end of that range, treated as normal, will not survive the other.
Barrier
Access is the moat, not capital
Capital buys volume. It does not buy a mill that will schedule your lot, a bottler who takes small runs, or the judgement to tell a good campaign from a bad one.
Position
Private label is the low-capex route in
Building a brand on a private-label supply chain avoids owning groves, mills or bottling lines — and keeps the exit clean, because what you own is the brand and the specification.

How we work with capital

Diligence first, operations after.

We are not a fund, a broker or an asset. We are the operating partner that sits between a thesis and a producer — useful before you commit, and useful afterwards if the thesis holds.

Before you commit

  • Category briefing grounded in current cost and price data
  • Cost structure by scenario — what a unit really costs at each volume
  • Route assessment — which positioning the numbers can actually support
  • Supply feasibility — whether the volume you plan exists at your quality
  • Risk review — claims, compliance, harvest exposure, concentration

If you proceed

  • Producer selection and introductions at origin
  • Specification and packaging built to the intended positioning
  • Operational roadmap to first production and first shipment
  • No asset ownership required — no groves, mills or lines
  • Everything transferable — relationships and specification stay yours

Questions

Before you get in touch.

Is olive oil a good category to enter right now?

It is a favourable entry point on cost and an unstable one structurally — a market trading below the production cost of most of its supply resolves either through consolidation at origin or a price correction. Nobody credible predicts which. We would rather brief you on that honestly than sell you a growth narrative. Start with our analysis of production costs.

Do we need to buy groves or a mill?

No, and for most investors that is the point. A private-label route means you own the brand, the specification and the customer relationships, while production stays with partners who already do it well. Lower capex, faster entry, and a cleaner exit.

What is the realistic timeline to a first product?

Driven by harvest, not by capital. The Andalusian campaign starts in late October and runs through January. A brand aiming for shelf in the first quarter needs producer selection, sample validation, packaging and compliance closed before the mills run at capacity.

Do you take equity or a share of the business?

No. We work on a project fee, and third-party costs are quoted separately and never marked up. That keeps our advice independent of the outcome we are advising on — which is precisely what you want when the honest answer might be that the numbers do not work.

Start your brand

Let’s build your olive oil brand.

Tell us about your project — market, product, timing. We’ll come back with first recommendations and matched options from Spanish producers. No commitment.

·